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Metro Storage

Enhanced Local Visibility for Metro Storage

Metro Storage provides safe, clean and convenient self storage facilities in the Twin Cities. They are are locally owned and operated, with three locations in Eden Prairie, Bloomington, and Mound, Minnesota..

Metro Storage's Situation

How To Seize The Local Market Opportunity: Metro Storage wanted to stand out online in the local market compared to national chain franchises, and take a dominant position as a locally-owned self-storage company. Additionally, Metro Storage wanted to update their online image with a sleeker site design and enhanced functionality – such as accepting online payment for storage space.

Plaudit Strategy

Website Redesign & Search Engine Marketing (SEO & PPC): The team at Plaudit Design had in-depth discussions with Metro Storage, and used the information to kick-start detailed keyword research to determine phrases likely to build Metro's local presence in search engines. The data collected focused on key markets served, and became the basis for all site planning and optimization. A pay-per-click campaign was developed to extend brand reach and recognition.

Measuring Success

Improved Ranking: Metro Storage's new web site gives them solid visibility in the Twin Cities for a variety of phrases relating to their core services and locations – in fact, they enjoy page one rankings in Google for more than 70 phrases relating to local self-storage! Beyond visibility, the site also offers clients who find Metro Storage online an opportunity to pay their rental fees online via Plaudit Design's integrated e-commerce platform. Targeted PPC increases brand visibility and addresses seasonal marketing opportunities.

Site Successes

  • First Page Google presence for 50+ strategic phrases
  • Online payment acceptance
  • Online coupons