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Measurable Results Delivered to Rotochopper

Founded in 1990, Rotochopper designs, builds, and supports a complete line-up of horizontal grinders, wood chip processors, asphalt shingle grinders, and mobile bagging systems from a state-of-the art manufacturing facility in St. Martin, MN. Their line of industrial grinding equipment is the result of innovation, and results from several industry firsts and patents.

Rotochopper's Situation

Outdated Site With Poor Tracking: Rotochopper had a web site, but had no way to measure its effectiveness. Their site lacked useful tracking statistics – but they knew they wanted to increase site traffic from both domestic and international sources, and drive more leads to their sales force. In addition, Rotochopper sought to create a more sophisticated look and feel for their site to properly convey the advantages they offer customers, and the scope of their customer base.

Plaudit Strategy

Professional Redesign with Search Engine Optimization Focus: Plaudit Design started Rotochopper's project by performing in-depth keyword research for SEO to determine the phrases most likely to be used by potential sales prospects. This information became the basis of the site design, structure, and content approach.

Plaudit also set up Google Analytics, a full-featured web site measurement solution that provides rich insights into site traffic and marketing effectiveness..

Measuring Success

Metrics and Visitors: After the launch of the new Rotochopper web site, results have been spectacular – and measurable! The new site is receiving six times the number of unique visitors of the prior site, with a strong increase in international visitors and sales inquiries – an important market segment for the company. The sales force is delighted with the new site and the impact it is having on their business!

Site Successes

  • Robust Google Analytics traffic reporting
  • Six times more unique site visitors
  • Significant increase in international visibility