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Xerxes Corporation

Doubled Quality Search Traffic For Xerxes Corporation

Xerxes Corporation was established in 1979. With headquarters in Minneapolis, Minnesota, and four US manufacturing facilities, the company is a leading provider of fiberglass storage tanks for aboveground and underground liquid storage.

Xerxes' Situation

Poor Online Visibility: Despite being the leading provider of fiberglass storage tanks in the US, Xerxes Corporation's website had poor visibility in search results. The site did not even show on the first page of Google for the branded phrase “Xerxes tanks!”

Xerxes needed to step up their search engine presence to build upon and support their position as the industry leader in storage tank technology.

Plaudit Strategy

Search Engine Optimization (SEO) : Plaudit Design went into action by performing authoritative keyword research to determine the phrases used by Xerxes' audience to search online. This resulted in a list of phrases focused on high-volume searches in the petroleum storage tank industry that were deemed likely to deliver relevant, interested traffic to the Xerxes site.

This research influenced all planning and development of the site, resulting in strong technical, content and design recommendations squarely targeted to Xerxes' goal – improved search positioning.

Measuring Success

Rapid Rank and Traffic Increase: After the launch of the new Xerxes web site, search traffic immediately increased. In fact, compared year-over-year, the new site attracted two times more search traffic than their prior site. Traffic for individually-targeted keywords increased anywhere from 10% to 2,000%, and Xerxes enjoys a page-1 presence in multiple search engines for more than 20 highly relevant search phrases.

Site Successes

  • Search traffic more than doubled
  • First Page Google presence for 20+ strategic phrases
  • 23% decrease in bounce rate