Successful Launch of a Reengineered Website For Amerequip

Wed, July 11, 2012 — Amerequip (www.amerequip.com) approached Plaudit Design with the need to update an aging website that no longer represented what Amerequip had to offer. "This is a common problem we see. Most of the websites we create are for well established businesses that are looking to improve the quality of their site and update the information to clearly communicate what the business does today. It's pretty common for a website that was launched just two or three years ago to not have included a CMS which meant the information on the site became dated quickly." said Charles Goodman, New Business Consultant at Plaudit Design.

Plaudit Design has been working with clients for more than fourteen years, learning what they do and translating that into websites that clearly communicate the right message to the right audience. And long before it became an industry standard, Plaudit Design offered its clients a CMS (content management system) to allow clients to change and expand the message as their businesses evolve and grow.

Amerequip's website (www.amerequip.com) launched with much more than just a modern CMS. The new website is the result of careful planning that resulted in two main sections to the site: Design & Engineering, and Production & Manufacturing. Each section was given an interactive diagram to visually communicate Amerequip's capabilities. The new site showcases Amerequip's capabilities and provides a library of document resources for existing clients.

Tim Dorn, Vice President Sales and Engineering at Amerequip, said "I have mentioned this to folks at Amerequip a few times that I truly hit a ‘home run’ when I selected Plaudit to work with. You have garnered truly a great group of individuals to lead and execute the principles of your business. With the right skill-sets, it is easy to design a website, but it is much more difficult to do it the way Plaudit has executed it, from a technical standpoint, and from a personal charter standpoint."

About Amerequip

Amerequip (www.amerequip.com) provides effective custom equipment and OEM solutions that meet your most demanding design, engineering and production needs. Amerequip's streamlined manufacturing process allows it to adapt to clients’ ever-changing needs. Their strength as an expert engineering and manufacturing company is grounded in the work ethics, values and drive for perfection of their skilled, and conscientious employee team members.

About Plaudit Design

Plaudit Design (www.plauditdesign.com) is a multidisciplinary web design firm specializing in full-service solutions. Located in Minneapolis/St. Paul, Plaudit Design uses extensive planning, creative design and specialized development techniques to deliver high quality websites and Internet marketing services at competitive prices.