Identity Design

Location:Portfolio Identity Design GameVault Corporate Identity

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GameVault Corporate Identity

Background

GameVault is a web hosting provider catering to computer gamers by offering web hosting packages featuring online game servers. To coincide with the launch of their website, GameVault wanted identity elements to perpetuate their image as a leader in the field.

Objectives

Because GameVault deals primarily with gamers, the logo needed to communicate the high-tech aspect of the company. We also thought it would be a good idea to incorporate network links to a central location into the image.

Solution

We developed the logo from the idea of servers connecting players. Circles, symbolizing people as nodes in a network, are connected to a box, symbolizing a server and a vault. The logo mark is colored orange and titled to add a more high-energy feel.

The identity is based on visual elements in the logo along with the use of non-classical approaches, such as the use of vertical text on the business card rather than the classical horizontal design. This was appropriate for GameVault.com to create a technical and futuristic mood in the design. We also chose a color scheme that appeals to gamers. The last element in the system is the use of diagonal lines, which provide a sense of movement or speed (shown best in the letterhead).

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