Identity Design

Location:Portfolio Identity Design w:Mail Logo

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w:Mail Logo

Background

When C I Host began offering an online email client called w:Mail with their hosting packages we were asked to create a logo for it. Hundreds of people would log into this system every day so people needed to enjoy the appearance.

Objectives

The main concept we would try to incorporate into the logo for w:Mail was communication. Email is a method of communication - a way of connecting people - so we decided communication would be the most important idea.

Solution

Using the "W" and the "M", we created the image of two people connected together. The "W" was colored differently to emphasize the letter itself. The colon became a method of balancing the weight introduced by the colors and was an interesting visual element. The final product was an interesting logo that effectively communicated a personal message.

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