Identity DesignNo image is available for this project.w:Mail LogoBackground
When C I Host began offering an online email client called w:Mail with their hosting
packages we were asked to create a logo for it. Hundreds of people would log into this
system every day so people needed to enjoy the appearance.
Objectives
The main concept we would try to incorporate into the logo for w:Mail was
communication. Email is a method of communication - a way of connecting people - so we
decided communication would be the most important idea.
Solution
Using the "W" and the "M", we created the image of two people connected together. The
"W" was colored differently to emphasize the letter itself. The colon became a method of
balancing the weight introduced by the colors and was an interesting visual element. The
final product was an interesting logo that effectively communicated a personal message.
|