Print DesignAssociation Benefits Corporate IdentityBackground
C I Host, one of the nation's leading web hosting providers, created the
Association Benefits program to encourage associations to offer web hosting as a
benefit to their members. By offering discounted services to organizations, C I Host
can use their existing infrastructure to easily grow its client base.
Objectives
We needed to create an image for the Assocation Benefits program that would
communicate their commitment to technology and providing the benefits from within the
organization. These concepts encompass the Association Benefits program and are very
important to reinforce.
Solution
To illustrate the internet and technology aspect of Association Benefits, we
integrated small circles linked by a line into the letters "A" and "B". This symbolizes
both network connectivity and the link between associations and their members. We placed
these inside a circle to symbolize that the services are offered within your
organization.
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