Print DesignD I Webmasters Full-Page AdBackground
D I Webmaster and C I Host partnered to provide a specialized web hosting solution
for print shops. The partners wanted to advertise their new services and hired Plaudit
Design to create the ad.
Objectives
"Printers have never had it so easy," was the theme the client decided on for this
piece. We needed to try to incorporate that idea throughout the advertisement. We
wanted to try to give the promo a relaxing look to help convey the message just through
colors and shapes.
Solution
To create the feel that we wanted, we selected a photo of a man using a computer and
relaxing on a beach. This perfectly illustrated the theme. We made further use of the
beach imagery by creating soothing curves reminiscent of waves and water.
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