Website Design
Stephen E. Cramer & Associates, LLC specializes in
fundraising consulting for non-profit organizations. The
firm works closely with clients to plan fund raising
campaigns and to manage the execution of the plans.
Plaudit Design recommended that the first step toward
increasing the company's reach was to create a new identity
that would emphasize problem-solving, followed by a website
that would communicate a commitment to providing
professional and ethical services for successful management
of non-profit fundraising campaigns.
Since we had recently finished identity development for the
firm, including a logo that uses a puzzle-piece to represent
problem-solving, we integrated the identity into the website
for a consistent look across all types of media. We used the
selected color palette consistently throughout the site, and
loosely referenced the puzzle-piece idea.
A simple menu in the body of the homepage helps visitors
find useful links. To highlight previous projects, we placed
a large flash area near the top of the home page. This
rounded out the colors on the home page and provided
visitors with an easy way to find testimonials.
In addition to a dedicated contact information page, the top
of every page includes essential contact information to
ensure that visitors can find it easily.
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