Website DesignBackground
Squeegee Squad is a window cleaning service company located in the Twin Cities Metro
area in Minnesota. Squeegee Squad recently decided to redefine themselves and expand
nationally by offering franchising opportunities. They decided they would need a website
for potential clients, potential franchisees, and current franchisees.
Objectives
It was important to use their new identity to provide a consistent image. It needed
to be easy to find the services offered by Squeegee Squad. Their service offering is
diverse, so they wanted to make it apparent that Squeegee Squad did more than window
cleaning.
It was also important to present information about the newly created franchise
structure. Those wishing to become a franchisee would need to be able to find pertinent
information and current franchisees would need a place to get updates and share
experience.
Solution
Using colors from Squeegee Squad's logo visually conected the website with the
company's other marketing materials. We created a menu on the right side of the body
that included a link to each service offered by Squeegee Squad. That way, a visitor
could see the services offered without any interaction.
Another menu at the top divided the site into four distinct areas, one of which was a
franchising section. This provided any information needed to those looking to become a
franchisee. We also developed an area for franchise members only that would give access
to a forum and other resources. These are used to keep track of all the franchises and
allow them to communicate with each other.
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St. Paul, Minnesota 55114 
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