Internet Marketing and Search Engine Optimization

Location:Services Web Solutions Internet Marketing and Search Engine Optimization

The web is unique among all marketing channels. Without large publishing costs, a website offers the potential to reach a huge daily audience. In fact, as the audience for a website grows, the cost per view actually decreases. But this only works if people find the site.

There are many ways to advertise your web site and pull in traffic, but one of the most cost-effective and efficient ways is through Internet marketing. This almost always includes site optimization to get your site listed early in search results for popular queries. Another common method is pay-per-click, that delivers targeted traffic to your site for a price and allows you to easily track your ROI. Plaudit Design can help you plan and implement a marketing campaign that uses these and other methods.

Search Engine Optimization

When possible, search engine optimization should start early in the development of a website to optimize the content and organization for traffic generation. We think of this as a layering process, starting with logical organization of the site and using that as the foundation. We layer onto that foundation the text and images of the site; the linkage between pages; annotations that search engines consider important; incoming links from authoritative, topical sites; and outgoing links to a few hub sites.

Minneapolis Search Engine Optimization

For example, optimizing a page for "Minneapolis Search Engine Optimization" would require doing a number of things. We would begin with building a site structure that is appropriate for the purpose of the website and incorporates that topic as a central feature. In this example we would create pages about Minneapolis search engine optimization that includes that phrase. In addition, the link structure would be designed to promote that topic. This is only a small part of site promotion. There are thousands of other details that need to be considered and tasks that must be done to successfully promote a site before launch.

After launch, we monitor our clients' sites continually because competing sites are constantly fighting for better position in search results. We analyze results across a selected set of search phrases so that we will know when competitors are moving past us. When they do, we need to fight back.

In short, Plaudit Design builds traffic into your site and converts traffic to customers through activities that begin in the early stages of website design and continue throughout the life of the site.

Pay-Per-Click

In addition to competing for position in search results, you may want to launch a pay-per-click campaign. Plaudit design will create and manage your ads. We will place your ads on major search engines and related websites that only charge you when someone clicks an ad to visit your website. The cost can be as low as five cents per click to generate considerable traffic.

Managing your campaign involves selecting the venue, choosing an appropriate set of keywords, writing copy and bidding for ad placement. Plaudit Design will monitor progress and modify the campaign as needed to optimize your ROI.

Other Website Promotion Strategies

There are other forms of website promtion in addition to search engine optimization and pay-per-click. These website promotion strategies include:

  • Online press releases that provide both publicity and incoming links to your site.
  • Articles and tutorials on your site that provide additional content for search engines.
  • Topical directory listings that provide another way for people to find your web site.
  • Search engines that sell preferred position in search results.

One of the web's major benefits is the wide selection of methods it provides for reaching your audience. Please contact us to talk more about the available methods.

Contact Plaudit Design to receive a quote on your next project.

Please contact us for more information or a quote on your next web project.